Phone: +7 (905) 224-26-50

Tg: @donsamoylov

Email: [email protected]

[In Russian]

<aside> <img src="/icons/star_yellow.svg" alt="/icons/star_yellow.svg" width="40px" /> 10 years of experience in developing and managing B2C products. Started as an Android developer, then transitioned to a Product Manager and eventually became a Product Director at VK, where I led the launch of Clips and the standalone VK Clips app. Achieved significant growth in key metrics: Time Spent, DAU, and notable improvements in NPS, CPM/CPC, and Retention Rate. Also focused on optimizing CAC within the standalone app and improving technical performance metrics. Managed PnL, scaled the team to 70 people, and established processes based on regular product discovery. Open to exciting projects and new challenges

</aside>

Experience

Head of Product

VK, March 2021 – Present

• Development and execution of product growth strategy, optimizing key metrics and PnL to achieve YoY growth, managing numerous A/B tests with the product team, including recommendation system experiments. YoY results:
  • Multiple growth: Time Spent (Clips) x3, DAU (authors) x1.5
  • Significant growth: Time Spent (VK) +4%, NPS +33%, CPM/CPC +17%, Retention Rate 7d +43%
• Created a growth strategy for VK Clips content creators, significantly increasing retention (authors)
• Scaled the team from 30 to 70 members to support product growth, including product, marketing, and technical teams.
• Successfully launched the VK Clips app, achieving KPIs of 5 million installs YoY. Optimized CAC, LTV, and RR.

Product/Project Manager

VK (VKontakte), February 2020 – March 2021

• Launched VK Clips, organized cross-functional technical teams of ~60 people to develop and deploy the product within 3.5 months.
• Achieved feature parity through regular competitive analysis.
• Conducted numerous A/B tests to improve key metrics, using ClickHouse and Superset (+SQL) to monitor control and limiting metrics. Results: daily views up to 300 million (+57%), posts up to 20K (+50%).

Product Manager

Mail.Ru (OK.ru), May 2018 – February 2020

• Redesigned the video view screen and improved UI/UX in the news feed. Results: 2x+ increase in views, corresponding growth in ER and Time Spent.
• Launched the "OK Video" app for Smart TV platforms, increasing daily views by 20% to 60K and +17% installs MoM through ASO, using Google Analytics.

Android developer

Mail.Ru (OK.ru), December 2014 — May 2018

• (Lead) Developed video view screens and news feed for the Odnoklassniki and OK Live apps, managing a team of 4 developers.
• Developed features for the Odnoklassniki Android app, using video playback and computer vision technologies (Java Android, C++, OpenCV SDK, OpenGL).

Education

<aside> <img src="/icons/graduate_gray.svg" alt="/icons/graduate_gray.svg" width="40px" /> MS, Software and Hardware Systems, Informatics and Computer Engineering

Peter the Great St.Petersburg Polytechnic University , Graduated 2015

</aside>

Projects

Blockchain Voting System

• Designed and implemented a secure blockchain-based voting system using Ethereum smart contracts, ensuring transparency and integrity in the voting process.

AI-Powered Chatbot

• Developed an AI-driven chatbot for customer support, integrating natural language processing algorithms to enhance user interactions and reduce response times.

Areas of Expertise

Product Strategy & Development • Team Leadership • Growth & Optimization • Market Expansion •

Product Discovery • Video Technologies